Crumpet

Crumpet specialises in mid-afternoon zoomies, knocking over overpriced water, and climbing curtains she was explicitly told not to climb. She reviews all gear to ensure a vibe that is 100% chaotic and fluff-free. Nothing leaves the workshop without her paw of approval - which she gives by sitting on it, knocking it off the desk, and then looking at you like it was your fault.

As Chief Chaos Officer, Crumpet oversees all product lines that involve maximum energy, zero regret, and at least one broken household rule. Her design direction is simple: if it doesn't make you laugh and slightly worry about the cat that inspired it, it's not ready.